In this awesome economy, optimism tends to be a very tough thing to come by. You have to work at it ever single day. When you pay your bills... when you pay your taxes... when you sit on the bus... it is easy to focus on the fragility of all our situations. To combat this, I have been seeking out some fables... nothing like a good optimistic fable to make your day!
Reading Paulo Coelho's The Alchemist reminded me about the power of fables. I have read a few good business fable books in the past and while walking the stacks at the book store I remembered how optimistic they can make you feel. A few business fable books that left an impression on me:
So I happened upon The Go-Giver by chance... and after reading a few pages in the beginning, It seemed worth the read.
The premise of the book is simple. There are five rules that define success and they are all based around giving... it isn't ruining it to say what the rules are... you have to read the situations in the book to really get how they apply:
- The Law of Value - Give more value than you cost
- The Law of Income - Affect as many people as you can
- The Law of Influence - Always put others first
- The Law of Authenticity - Always be yourself, no matter what.
- The Law of Receptivity - Always be open to receiving
Reading over those they might invoke a "duh" moment... but that is the proof of a good fable... it reminds you to think about things you might already know.
For me the most interesting law is #4... because it is easy to not really know who you are and what you stand for... and it is easy to give up on yourself because you don't trust that who you are can make you successful... so you set out to emulate or alter your behavior in ways that go against that gut instinct that makes you.... you. #2 is also interesting because it sort of explains why movie stars, sports athletes, etc make such huge salaries... they have a huge impact on large numbers of people through media.
Anyhow... this is a super quick read... a single evening... but well worth it as we all think about how we position ourselves and our talents in an uncertain economic reality.
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